J demystifies the world of corporate product development using the formula tried and tested by himself and his 3 friends who made FUBU a $6 billion global brand and revived the Coogi brand into the biggest fashion line in its genre of fashion. Consulting for some of the top companies in the world, small and large, J and his team share advice and expertise on branding, licensing, product placement, marketing strategy, and overall business development.
Marketing
We help retailers across all elements of the marketing stratosphere create tangible value for buyers based on actionable insights into consumer necessity and desire.
Utilizing marketing and sales studies, we help clients make sense of the data they possess, derive meaningful insights and develop marketing strategies that create both tangible consumer value and sustainable retail growth.
Who We Are
Our team consists of experts includes former product, merchandising, sales, and supply-chain managers from renowned apparel, fashion, and luxury companies.
We have brought our expertise and industry insights to apparel, fashion, and luxury projects. Our clients range from medium-size companies to industry leaders—spanning across producers and brands, vertical fashion retailers, apparel multibrand retailers, department stores, and luxury-goods companies.
What We Do
Our pioneering expertise and global network enable our clients to effectuate change and progress in a fast-moving and unpredictable industry.
The combination of today’s volatility, changing growth areas, and new technologies disrupting the global economy have given way to a more connected and discernible global fashion consumer than ever before. As the pace of industry change accelerates, having innovative and sustainable business models is increasingly important.
Apparel, Fashion & Luxury
Our ground breaking expertise and global network enable our clients to effectuate change and flourish in a fast-moving and unpredictable industry.
The combination of today’s volatility, changing growth areas, and new technologies disrupting the global economy have incited a more connected and discernible global fashion consumer than ever before. As the pace of industry change accelerates, having innovative and sustainable business models is exceedingly important.
We provide a comprehensive view of the forces shaping the fashion industry. Together, we extrapolate the leading global trends for the coming year, providing an update on industry sentiment.
Digital strategy
We cocreate digital strategies with clients by tapping into our proprietary solutions and tools. These tools help to identify where the value is, design strategies and build a digital road map for implementation.
International growth
We assess international growth potential through initial market screening. We also create a value proposal, develop a detailed market-entry plan and design of the regional sovereignty organization.
Our global network of experts generates in-depth consumer insights from both qualitative and quantitative research methods.
Pricing and promotions
Our pricing methodology is grounded in both our extensive apparel experience along with our application of repeatable analytics.
We guide companies through the pricing, forecasting, promotion, and markdown decisions they need to make throughout a product’s life cycle to maximize margin.
Speed
We help accelerate product creation and increase in-season response. This helps streamline processes and clarify roles and responsibilities within an organization. Through analytic processes and consumer-data analysis, we apply insights to merchandising.
Sourcing
From diagnosis to implementation, we help clients to make their sourcing decisions, increase productivity of value chains, build strategic supplier partnerships, and integrate sustainability into their practices. To do this, we tap into our network of global sourcing centers.
J.Alexander Martin Consulting LLC provides a variety of services for commercial, not for profit, and various government organizations. Our consulting company can mobilize the right people, skills, and technologies to help organizations worldwide to improve overall performance. As a Disabled Veteran- Minority-owned business with over 25 years of experience in various fields, J.Alexander Martin Consulting is committed to excellence and creating innovative, flexible strategies for state and federal clients.
Post-Merger Management
Post-merger, we help clients , reshape corporate cultures and streamline integrations. With value creation as our primary goal, we tailor the post merger integration and approach to each client’s unique needs. We assess and align organizational compatibilities to minimize any potential breaking points along the way.