About me.

J. Alexander Martin heads an empire built on originality, urban influence, and industry-changing music.

The acclaimed J. Alexander Martin has externalized many successful ventures in the fashion industry including the iconic clothing line FUBU –“For Us By Us” – serving as the co-founder and Vice President. Today, his kingdom includes a clothing line, a non-profit and a consulting firm. Through all of his endeavours, it is his innate talent and ability to predict trends that have caused him to impact the fashion world once again. Rightfully portrayed as the man who made urban culture a part of the mainstream, J’s consistency in fashion has now given him a platform to emerge as an effectual leader once again.


Born and raised in Hollis Queens New York, his professional desire was realized at a young age. With an evoked confidence, motivation, and a sense of direction, this allowed J to navigate around the traps of urban life that snared many of his peers. With his developed vision to become an efficacious entrepreneur, J attended the Fashion Institute of Technology after courageously serving with the United States Navy during Desert Storm.

J is the Cofounder and creative director of Fubu The Collection, President of FUBUTV. He has held licenses & has worked with successful multi million dollar brands, (Crown Holder, Kappa, Drunken Monkey, Ted Baker, Coogi, LRG Ladies, Under 2 Flags, Married to the Mob, Heatherette as well as consulted others. (Posner/Loreal, Luster Hair Care Products, Echelon Indian Virgin Hair & Human Hair Mfr., Scunci, Camus Cognac, FashInvest, Vumee, Siemens, Samsung, Vertu, Black Chambers of Commerce NY/NJ) Van Heusin, Fabien Couture Group, Sean John, Under 2 Flags.

He is currently Exec. Vice President & Creative Director & Co-founder of FUBU and Founder And CEO of FUBU Television Network & Partner Trace Tv US. Author of “Money Makes Me Crazy”, Board Member of the National Black Chambers of Commerce, President of the New York State Black Chamber of Commerce and Representative of the Urban League Young Professionals.
Specialties: Fashion Business Mogul, TV Host, Public Speaker, Personal Branding Consultant, Creative Director.


Year of Experience

Fashion Entrepreneur


Award Winning

Fashion Industry Contribution



from all around the world.


Books Publishes

in Money Management

When not in the design lab, J Alexander Martin works with the Urban League to promote financial literacy and his new book “Money Makes Me Crazy.” 
J uses his inspirational story as the backdrop to explain why financial success is about discovering your Money Values and Money Temperament. This book offers an enlightening account of how our human nature conspires against us when we make money choices. This is a revolutionary approach to financial success and a must read for everyone who must decide how to spend their hard earned money.


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