By J.Alexander Martin For the last decade, the business world has been obsessed with the concept of “fake news.” We’ve watched platforms grapple with misinformation, a problem that erodes public trust and carries immense societal cost. But that was just the warm-up act. The same generative AI technology that can fabricate a news story can

By J.Alexander Martin In the early days of FUBU, our name was our mission: “For Us, By Us.” It was a declaration of ownership, a stamp of authenticity in a world that wasn’t always ready to give credit where it was due. We built an empire on the simple, powerful idea that the creator’s vision,